Netflix Weekly Trend Turns Down Despite Planned Price Increase
Comment
Netflix is planning to raise prices when the current actors strike ends. The Wall Street Journal reported on Tuesday that the company will raise the price of its ad-free streaming tier at the conclusion of the strike. The amount of the increase is as yet undecided but is likely to be similar to competitor pricing. This comes off the back of Netflix focusing on initiatives such as the ad free tier and cracking down on password sharing. However, the company share price has come under pressure of late, perhaps suggesting that the increase is a bad idea given the deceleration in the global economy.
Netflix last increased prices in early 2022 but also removed its basic plan in July to try and entice users to a cheaper ad-based offering.
Weekly Chart Analysis
.png)
1. Netflix (NFLX.us) has charted a lower peak followed by a lower trough.
2. This puts the weekly chart into downtrend.
3. This is emphasised by the candlesticks moving below the black 30-week EMA and the EMA turning down.
4. The weekly RSI has dipped below 50 (green rectangle).
5. This is the bearish side of the indicator and denotes an underlying bearish momentum.
6. The longer the RSI remains below 50, the more headwind Netflix faces regarding present downwards momentum.
Russell Shor
Senior Market Specialist
Russell Shor joined FXCM in October 2017 as a Senior Market Specialist. He is a certified FMVA® and has an Honours Degree in Economics from the University of South Africa. Russell is a full member of the Society of Technical Analysts in the United Kingdom. With over 20 years of financial markets experience, his analysis is of a high standard and quality.
Any opinions, news, research, analyses, prices, other information, or links to third-party sites contained on this website are provided on an "as-is" basis, as general market commentary and do not constitute investment advice. The market commentary has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and it is therefore not subject to any prohibition on dealing ahead of dissemination. Although this commentary is not produced by an independent source, FXCM takes all sufficient steps to eliminate or prevent any conflicts of interests arising out of the production and dissemination of this communication. The employees of FXCM commit to acting in the clients' best interests and represent their views without misleading, deceiving, or otherwise impairing the clients' ability to make informed investment decisions. For more information about the FXCM's internal organizational and administrative arrangements for the prevention of conflicts, please refer to the Firms' Managing Conflicts Policy. Please ensure that you read and understand our Full Disclaimer and Liability provision concerning the foregoing Information, which can be accessed here.