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BMW Outsold Rival in 2021

Nikos Tzabouras Written by Nikos Tzabouras
  • BMW.de
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BMW Group

The BMW brand shined, as it sold a record of 2,213,795 units last year, marking a 9.1% year-on-year rise. This brought it at the lead of the global premium segment, surpassing rival Mercedes-Benz. [1]

BMW has been pushing hard on the electric front, having delivered last month its one-millionth electrified vehicle – an iX xDrive40. Pieter Nota, member of the Board of Management responsible for Customer, Brands and Sales, had then said that "We expect at least one out of every two BMW Group vehicles sold to be fully electric by 2030". [2]

During the full 2021, it sold 103,855 fully electric vehicles, more than doubling its 2020 figures.

The Group as a whole, posted year-on-year sales growth of 8.4 percent last year, with a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles delivered to customers worldwide.

These impressive figures come in spite of broader supply bottlenecks and semiconductor shortages, which the group apparently handled better than its competitors. In December, the Group had announced an agreement with high-tech microchip manufacturer INOVA Semiconductors and feature-rich semiconductor foundry GlobalFoundries, to secure several million semiconductors per year.

BMW.de comes from a solid 2021 with gains of 14%, while the new year has started on the offensive. Today's news helped it post new multi-year highs, but struggles to stay in profits.

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Past Performance: Past Performance is not an indicator of future results.

Daimler

Daimler's Mercedes-Benz Cars delivered 2,093,476 vehicles during the last year, a drop of 5% compared to 2020, as per last Friday's announcement [3]. The firm commented that "a lack of semiconductors delayed the supply of vehicles despite strong demand for passenger cars and vans in all segments and across all regions."

Despite that, deliveries of Mercedes-Benz plug-in hybrid and electric passenger cars reached a record of 227,458 units, up 69.3% y/y.

The commercial segment also had a good performance, since sales of commercial vans rose 2.6% in 2021 to 334,210 units, thanks to strong demand in the first half of 2021 and from China and the United States in particular.

DAI.de had dropped on Friday after the drop in total sales, but today it is upbeat, pausing its tree-day decline.


Past Performance: Past Performance is not an indicator of future results.

Nikos Tzabouras

Senior Financial Editorial Writer

Nikos Tzabouras is a graduate of the Department of International & European Economic Studies at the Athens University of Economics and Business. He has a long time presence at FXCM, as he joined the company in 2011. He has served from multiple positions, but specializes in financial market analysis and commentary.

With his educational background in international relations, he emphasizes not only on Technical Analysis but also in Fundamental Analysis and Geopolitics – which have been having increasing impact on financial markets. He has longtime experience in market analysis and as a host of educational trading courses via online and in-person sessions and conferences.

References

1

Retrieved 12 Jan 2022 https://www.press.bmwgroup.com/global/article/detail/T0364013EN/electro-offensive-and-number-one-in-premium-segment:-bmw-group-posts-strong-sales-for-2021

2

Retrieved 12 Jan 2022 https://www.press.bmwgroup.com/global/article/detail/T0362353EN/delivered-as-promised:-bmw-group-hands-over-one-millionth-electrified-vehicle-and-achieves-next-milestone-in-transformation

3

Retrieved 25 Apr 2024 https://group.mercedes-benz.com/company/news/sales-2021.html

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